real shit rant: bison smock

What is it that I'm constantly in search of? Mostly real stuff, real food, real music, real people and real clothes. Clothes seems to come to the fore because there seems to have been a more "mainstream" revival in food and music (how succesful? - another subject) but real clothes seem to be the pursuit of a little underground bunch of weirdos, confined to the corners of the internet. The only mainstream airing it seems to get is in that tosser-fest Monocle where it goes all "yeah man, these deck boots are made from organic horoween leather that was massaged off the cow's ass, the soles are recycled rubbers sourced only from people truly in love and they were stitched by Washington's nan in collaboration with Zaha Hadid" oh - and before I forget "RRP £789 / 1,173CHF" price quoted in Swiss Francs to show how damn international/European/independent/rich we all are.

The other problem is the pre-eminence of the US and the movement's close association with Americana. That's a shame because our clothing industry is WAY better and reaches into our pre-industrial history. Unless you like feathers you won't find that in the states. By comparison on Old Bond St you'll find James Lock & Co since 1676 have made hats for Nelson, Wellington, Churchill and plenty of other English warriors (yes - ok, Arthur Wellesley was Anglo-Irish).

I also remember the old-boys shop in Exeter, Lugets couldn't even manage a date, their bags read "Established prior to Waterloo.

Here is something a little more practical to be proud of:

Bison Bushcraft are just down the road from my dad's (as is Ray Mears weirdly) and learned their craft of Mors Kochanski. Starting wanting a proper piece of kit they've created something that I think is sweeeet.

Take one 1963 issue pattern SAS smock and tweek for civi life. Make it out of ventile, the daddy of practical fabric (don't let those goretex likes feed you their plastic) and keep nice details like REAL nato slotted buttons, envelope style pockets etc etc.

No collaboration with a Japanese designer, no "modern interpretation of a classic", no stupid East London boutique price tag - just a very nice, totally indestructible coat made in England available for a reasonable £275 here.